Why your Online Presence is Important

Many small business underestimate the importance of getting their online presence perfected in the early days. Starting a business takes a lot of money and new business owners have enough expenses to worry about; but getting your online presence right early on can help set you off in the right direction. There are many areas of digital marketing that all work together to become your Online Presence.

Your website:

A Professional Website will give your business credibility and authority beyond its startup status. Many small business’s spend months doing their own website and are never happy with it. Besides the unprofessional image think of all those hours that could have been better spent building the business, not considering the lost opportunity from not having your professional website working property.

Social Media

Build your brand with social media. You need to get this right early on to help gain moment and build your brand authority. Many business’s don’t have time to manage their business page or don’t know how to create a social media strategy to get a good return and therefore don’t see any return from their efforts and loose interest. It is worth consulting with a social media expert, even if just to help you create a strategy.

Search Engine Optimisation:

The life blood of business. If this isn’t set up right in the initial site development you may be up for costly extras when you decide it is time to invest in search engine optimisation as many companies will charge an initial fix-up fee for the work required in the first month. Search Engine Optimisation is one of the most underutilized opportunities of small business, devalued by cheap competition and harassment from oversees companies, it is hard to find a company you trust. Search Engine Optimisation provides the business with continued traffic through organic rankings. It is the most targeted traffic you can get- people or business searching for you. Traffic and ongoing leads are the lifeblood of business’s and traditional marketing is costly and time consuming (flyers, radio advertisements, newspaper ads, networking and expos).

Search Engine Marketing

Sometimes in business, particularly in the early days, you have to spend money to make money. Pay Per Click advertising can help provide some initial traction to get your business making sales and get eyes on your website. It is important to set up your campaigns effectively by a qualified professional. Ensure your provider is google certified so they understand how to get the best results for you.

Email marketing

it is important to stay connected to your audience. From the beginging you want to capture emails and leads to stay in touch with people you meet, people who come your website and also your customers. Staying in contact with them through emails provides another way to staying in the front of their mind.


All of these digital marketing services are important to help your business grow and flourish. Investing in digital marketing is a smart way of using your marketing budget in the new world. Online Domination is a google partner, qualified to help look after all your digital marketing needs. Check our of services at www.onlinedomination.com.au. Whether you need a single service mentioned above or you want a whole marketing package, feel free to contact us to see what we can do for you.

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